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Because yes, because there are days when you feel one way and days when is another. And who is anyone to judge you?

One day I got up and did my day-to-day routine.

I get up (I go to the bathroom), I go to train, have breakfast, take a shower (or take a shower and have breakfast depending on the day) and after picking up a little and cleaning my work area, I start to think.

To think of many things, how can I improve the brand? What new designs can I make? How do I get more customers? Why do we peel bananas backwards if all the monkeys in the world have shown us actively and passively that the other way is easier? I don’t know…normal, right?

And after a while I realize that either the world tries to structure us and label us in a very beastly way, or I’m a bit “Me, myself and Irene”.

Not every day I feel the same, nor do I like to dress the same. Some days I feel sexier, other days I just want to be comfortable. One day I want to be a cute little princess, and the next I’d rather be Shrek’s dragon. And all those feelings and experiences that I lived day after day gave me the idea to create this novelty in MIKMU.

THE THREE WORLDS OF MIKMU

(It’s not because I created it, but the truth is that it looks super epic).

HEAVEN

There is heaven, idyllic world of fantasy and eternal life. Where we allow ourselves to enter with our most tender, cute and adorable inner part.

THE EARTH

Earth, yin and yang coexisting together. We have all the day-to-day worries. Work, studies, partner, friends, enemies… Ready for battle at any time.

THE UNDERWORLD

And last but not least: The Underworld. Our darkest part, where all our desires are hidden. Where we can express ourselves more freely, without fear of being judged.

It’s only a matter of time before you see the new collections and new skins in each world.