One day I got up and did my day-to-day routine.
I get up (I go to the bathroom), I go to train, have breakfast, take a shower (or take a shower and have breakfast depending on the day) and after picking up a little and cleaning my work area, I start to think.
To think of many things, how can I improve the brand? What new designs can I make? How do I get more customers? Why do we peel bananas backwards if all the monkeys in the world have shown us actively and passively that the other way is easier? I don’t know…normal, right?
And after a while I realize that either the world tries to structure us and label us in a very beastly way, or I’m a bit “Me, myself and Irene”.
Not every day I feel the same, nor do I like to dress the same. Some days I feel sexier, other days I just want to be comfortable. One day I want to be a cute little princess, and the next I’d rather be Shrek’s dragon. And all those feelings and experiences that I lived day after day gave me the idea to create this novelty in MIKMU.